February 6, 2025
Vinoti Living arrives at Indonesia Design District – Front Row

inoti Living finally unveiled its newest retail store in the prestigious Indonesia Design District (IDD) on May 22, 2024. This expansion is a strategic move that strengthens Vinoti Living’s presence in the heart of Indonesia’s design community, bringing together design enthusiasts and homeowners in an inspiring space.

Located in Pantai Indah Kapuk (PIK) 2, the IDD is famous among locals, as it houses some of the most prestigious names in the interior design and furniture sectors. The area was designed as a one-stop home and living furniture center with a one-of-a-kind outdoor oriented design which provides unique shopping. With Vinoti Living’s established consumer base in Indonesia, this will only strengthen the brand’s legacy with their target market.

“It is a great pride for us to bring Vinoti Living to the heart of Indonesian design,” said Halistya Pramana, founder of Vinoti Living since 1999. The new store is a testament to its commitment to presenting elegant and timeless furniture designs to customers in a strategic location.

Coinciding with the opening of the store, the brand is also releasing its New York collection, based on a collaboration with the famous American designer Joe Human. It is also hoped that the pieces from the new collection can further the brand’s mission to showcase furniture designs with innovative Indonesian craftsmanship and global inspiration.

Joe Human joins a number of other renowned designers who have partnered with Vinoti Living, including Shirley Gouw and Selena Kesia Pramana. This collaboration underlines the brand’s dedication to curating collections that combine diverse perspectives and design philosophies, making each piece special and appealing to loyal customers.

Other architects and interior designers that were present include Yori Antar, Cosmas Gozali, Samuel A. Budiono, Francis Suryaseputra, Adianto Salim, Rene Rudi, Luthfi Hasan and Shirley Gouw.

Each of them has a unique artistic style that is in line with Vinoti Living. For example, Francis, an interior designer whose works have been built in several countries, including Japan, Singapore and Indonesia, is famous for his timeless interior style.

The same can be said about Shirley, who emphasizes aspects of function, comfort and elegance in her projects. She previously collaborated with Vinoti Living in a way that accented her signature timeless classic style.

Luthfi also attended the event. He is known for his love of vintage furniture and interiors, as he believes that vintage items have memories that remind us of childhood. All of these classic and timeless styles are in line with the values put forth by Vinoti Living.

In addition, the newest store in the IDD also unveils a collaboration with in-Lite, a local lighting brand that uses premium LED technology, to illuminate every corner. They offer integrated lighting solutions, making this store a one-stop lighting solution.

“Through this expansion, we hope to continue to inspire and be a part of our customers’ daily lives,” concluded Halistya.

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