June 15, 2024

Dior Beauty revealed its newest pop-up shop in the heart of West Hollywood’s Design District this weekend to celebrate the launch of the latest Miss Dior Fragrance, crafted by Francis Kurkdijan, Dior Perfume Creation Director. The event drew crowds that formed a line snaking down Huntley Avenue, with guests waiting for up to 2 hours to enter.

Named “Miss Dior Avenue,” the pop-up offers an immersive experience reminiscent of a 1960s city street, all adorned in Miss Dior’s signature pink hue. The venue boasts a Parfumerie, Cinema, and Flower Shop, creating an idyllic atmosphere where guests can relax at the café with a gelato, craft postcards to loved ones, and drop them into a Dior mailbox. Some patrons choose to explore the Parfumerie to delve into the history of Miss Dior, while others head to the cinema to view the latest campaign featuring Natalie Portman, the face of Miss Dior since 2011.

Miss Dior Pop-Up in West Hollywood – WEHO TIMES
Miss Dior Pop-Up in West Hollywood – WEHO TIMES

@missdiorrv pop-up in full fashion retail mode on the corner of Melrose Ave and Huntley Dr, in the heart of the Design District this weekend. Some guests say they waited over 2 hours to get inside and added that they were happy with their purchases. #wehotimes #wehonews #weho #westhollywood #wehocity #designdistrict #visitweho #missdior #dior #christiandior @wehocity @Dior


Notable celebrities attended the event despite the downpour outside, including Maggie Rogers, Banks, Alexandra Shipp, Lucy Hale, Antonia Gentry, Sophie Thatcher, Laura Condor, and Beatrice Granno.

According to Vogue reports, Banks treated guests to a performance, offering a glimpse of her upcoming album and acoustic renditions of fan favorites like “Beggin For Thread.”

Miss Dior Parfum, the inaugural fragrance by Christian Dior, debuted in 1947, capturing the optimism of the postwar era. Inspired by Dior’s sister and muse, Catherine Dior, a Resistance fighter during World War II, the fragrance nods to the ’60s and is linked to the first Miss Dior ready-to-wear line introduced by Marc Bohan in 1967. Dior Avenue embodies the hopeful spirit of yesteryear within the dreamland of Los Angeles.

The Miss Dior Pop-Up is for this weekend only. Reservations can be made here.

Nestled at the foot of the Hollywood Hills , between California’s golden coastline and Los Angeles’ historic downtown civic center, West Hollywood’s Design District is the premier West Coast cultural destination. Featuring more than 250 showrooms, shops, galleries, salons, restaurants and cafes, from high caliber interior design and cutting edge couture to haute cuisine, trends start here.


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